Focal Point Mall Projects is one of real client projects which has done as a group project. This is supported by Professional Practice subject.
In one group has 4 members and each of member has different task to create the design. We need to design need create new logo, business card, letterhead, envelope, directory pylons, advertisement (poster design), stickers, parking signage, tenant pylons, and gift voucher. All the brand stationery ad mall equipment are designed using geometric shapes, such as lines and triangles.
FOCAL POINT MALL PROJECTS (REAL CLIENT)
Logo Design
This logo is created based on Medan, Indonesia where this shopping mall comes from. The 3 bars represents the initial of Medan, which is M. It is because we want remind people when they come to Medan, they can remember Focal Point Mall directly.
Moreover, the small bar in the middle also represents the position of the mall which is always be the top of mall in Medan.
The reason why use geometric shapes, such as lines and triangles because it can represent security that has been provided Focal Point.
Because of our target audience are students, we choose the color which can reflect the energetic and playful soul of young people. The colors are orange and purple.
These are the business card design which can be used for people to contact Focal Point Mall staffs directly.
Business Card Design
Letterhead Design
Letterhead is used by the Focal Point staffs to write a formal or informal letter to other people.
Envelope Design
Envelope will be used to send a formal or informal letter to other people.
Advertisement (Poster Design)
This advertisement will be used to announce about new upcoming events and new tenants which will be opened in Focal Point Mall
Tenant Pylon (Poster Design)
Tenant pylon will be used for promoting what the tenant sells in Focal Point.
Comment Card Design
Comment card will be used by the visitors in Focal Point Mall to write their suggestion and feedback about Focal Point Mall itself. This comment card can also help the Focal Point Mall to improve their services directly by the visitor's suggestion.
Directory Pylons Design
Since Focal Point Mall does not have directory pylons, we suggest them to have it. It is because it can help the visitors to know and to get to their destination.
Gift Voucher Design
This gift voucher can help to attract people attention to shop in Focal Point Mall. By doing promotion, it can invite a lot of people to come shopping in Focal Point Mall.
Stickers Design
Stickers will be used for the packaging. Beside that, this stickers will be given to the visitors when they have arrived in the car park.
Parking Signage Design
Parking signage will be used in car park. It is also designed using geometric pattern, such as lines and triangles which can represent the self-security of Focal Point Mall.
PAOPAO DELIVERY RESTAURANT PROJECTS (REAL CLIENT)
PAOPAO is one of new delivery restaurant.which based on Medan, Indonesia which sells steamed buns. This new company does not have any real store, because they use online purchase system, which means they are selling their products by FaceBook, website and Instagram.
This is the one of group project for Design Management and Production subject. Each group has four members and this project has done for three months (October - December).
Our task is to create design for their stuffs, such as, logo design, business card, letterhead, envelope, packaging (individual and multiple), carry bag, poster, brochure and website. All the designs will use waterbrush effect to show chinese or japanese style.
Logo Design
These are the logo designs that we proposed to the client. At the first process, each team member, needs to design two logo design with using waterbrush effect.
The reason why we need to using waterbrush effect is not only because the client request, but also because the product that this new company are selling is steamed buns which is a chinese food.
These are some logo designs that have been chosen by the client and we need to improve it again.
These are the logo designs that we have improved after get feedback from the client. We change the color and show more the waterbrush effect which is suitable with client request.
These are the logo final design that have been chosen by the client.
Circle and line represent of homeliness, friendship, joyfulness, relationships. It is because, the client wants the logo can show about togetherness of friends and family. Another reason is also because at the first time, their target audience is for social gathering and family events.
Now, this company also focus on teenagers and young children who look for easy and quick snack which they can buy in their free time. Moreover, other target audiences also for people who have low income and who look for cheap snack.
Primary color is white color which show the natural color of steamed bun. Brown color is for showing the color of meat which usually be used for the flavor of the steamed bun.
Blue color represents of trusting, loyalty and relationship. Orange color is for playfulness, togetherness and appetite. Pink color shows love and understanding.
Business Card Design
This is business card design. We use the symbol of rolling pin and aroma or freshness. Moreover, we also put waterbrush effect in the design.
Letterhead Design
Letterhead design will be used for writing letter for other people and important people.
Envelope Design
Envelope will be used for sending the letter to other people.
Stationery Design
Packaging Design
These are packaging design which uses rolling pin and aroma or freshness pattern as the background.
There will be two types of packaging. The first one is for one and two steamed buns in one box. The second one is for six until twelve steamed buns in one box.
Carry Bag Design
Carry bag will be used for the customer to bring the products that they already buy easier.
Poster Design
Poster design will be used to promote the products and the brand to other people. The main focus is the product itself which is steamed bun. People surround the steamed bun to show the togetherness and family.
Brochure Design
Brochure design will be used to promote this product and the brand to other people. it can be given to people on the street and when the delivery has arrived to the destination.
Website Homepage Design
Website will be used for the customers to order and to buy the products of PAOPAO.
The design uses rolling pin as the background. There are four main menus, such as homepage, products, catering and get in touch.
Products Page Design
Website will be used for the customers to order and to buy the products of PAOPAO.
The design uses rolling pin as the background. There are four main menus, such as homepage, products, catering and get in touch.
This is product page design which can show what steamed bun flavors are selling. There will be explanation and ingredients.
This is product page design which can show what steamed bun flavors are selling.There will be explanation and ingredients.
Get in Touch Page Design
Catering Page Design
This page is for costumer to contact and give feedback directly to the owner of PAOPAO.